Writing materials and text for the gambling site
And so, I believe that if you have come to this, then you have already chosen the domain, hosting, you have an idea and the general direction of the site and ak found a designer / programmer who will make it to you (or you do it yourself). Now there is quite an important point, it is important because it will be directly read by your visitors, if hosting, domain and so on is not so noticeable, the text or content of your site it will be exactly what people will come to you. Therefore, it is important to create text just for people.
There are 2 common tactics in the writing of materials on the site, the first is focused exclusively on people, the second is designed for search engines, strangely enough, but even after all the latest Google updates the second tactic still works if you use it competently.
Let’s consider both options:
1. Create text for search engines
Text is created in such a way as to be as visible to the search engine as possible, in fact, texts are created with a focus on search queries. All would be fine, but only often such texts are not readable, the fact that to exactly match the query must be inserted exact phrases and phrases in the text, taking into account the fact that there are cases and declensions in the Russian language, the sentences themselves can be strongly rotated.
2. Create text for people
The creation of text for people is, in the opinion of experts, exactly what any honest site should do. If you closely follow the texts and the development of large sites, you will notice the lack of any optimization in their texts. Everything seems to be clear, but to be sorry when you just start your online business, especially gambling business, this option is not suitable, because you simply will not be found. Large sites can afford it because they already have enough customers and respect from search engines and visitors. That is why they simply do not need optimization.
What is left to do?
If you are just beginning your site you need to choose a method that is between the two, that is, create text for people, but do not forget about the competent optimization, this is the method used in gaming games.